For therapists and counselors in private practice
Marketing for therapists who would rather be doing therapy.
You went to school to help people, not to learn SEO. But a full caseload does not happen on its own, and most marketing advice is written for people selling something very different from what you offer.
Meet your teacher
Plain language, at a pace that will not burn you out
I’m Kimberly Hogate. For 15 years I have helped counselors and mental health practices get found by the clients who need them. Business Therapy is where I teach what works.
Written for clinicians, not for marketers
Covers reviews and referrals within your ethics codes
Built to fit in a few focused hours a month
Start here
Learn to market your practice yourself
Two self-paced ways to begin, both written lessons you can work through between sessions.
Marketing for Therapists
How clients find a therapist today, from Google to AI search, and what to do about it in a few focused hours a month.
The Two-Hour Marketing Month
A do-it-yourself guide, workbook and tracker that swaps frantic bursts of marketing for one calm, two-hour session a month.
More ways to learn
In person, over three weeks, or on the page
The workshop
Business Therapy Live is hands-on. Bring your laptop and leave with real work done on your own practice, not a notebook full of things to do later.
The intensive
Tech support, SEO, and ads in three weeks. Three full weeks of dedicated, virtual work plus two personal sessions with Kim, covering your website, Google presence, and tracking.
The book
Business Therapy: The Anxious Entrepreneur’s Quick Guide to Success. A short read on why slowing down is the fastest way to build a practice you can sustain.
15
years helping practices get found
5.0
stars across 71 Google reviews for Faceted Media
18
lessons written for clinicians in the class
Featured in Forbes Advisor
For associations and group practices
Looking for a speaker for your members or your team?
My session on how clients find a therapist in the age of AI search is tactical and jargon-free, built for clinicians and not for marketers.
Want it done for you?
If you would rather hand it off, my agency, Faceted Media, does this work for therapy practices every day.